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Business Studies

Today’s new entrepreneur may not have been out of school for many months, indeed, may not even have left. Businesses are having to adapt to these pressures and recruit ever more carefully. However, students who can already demonstrate aptitude and talent are at an advantage. This course is an ideal option for students who have an eye on the future.

The Enterprise and Marketing course is designed to give students not only an interesting and stimulating insight into how businesses work but to also instil and develop real world transferable skills to prepare them for further and higher education and the world of work. Offering varied and relevant lesson topics which range from students giving advice to real life businesses to looking at why companies make the decisions they do and how it affects the world we live in.

Units Studied

The content is presented in six clear and distinct topic areas:

  • Business activity
  • Influences on business
  • Business operations
  • Finance
  • Marketing
  • Human resources

Students will be expected to draw on their knowledge and understanding of the subject content to:

  • Use business terminology to identify and explain business activity.
  • Apply business concepts to familiar and unfamiliar contexts.
  • Develop problem solving and decision-making skills relevant to business.
  • Investigate, analyse and evaluate business opportunities and issues.

Assessment – OCR Cambridge National Enterprise and Marketing

This course is 50% external examination and 50% coursework, assessed by the teacher. The examination opportunities are June of Year 10 and a resit opportunity in January of Year 11.

R065: Design a Business Proposal (Coursework – 25%) 

For  this unit you will develop the skills needed to design a business proposal to meet a specific business challenge. You will need to identify a customer profile, complete market research by asking friends and family members, this will help to generate product design ideas,, that you will produce you will finally work out the cost of the product.

R066: Pitching your Product (Coursework- 25%)

For this unit, you will carry on working from your design, then finally present your finished product proposal  to an external audience.

During this unit, you will develop the skills needed to create a brand identity and promotional plan for their specific business product proposal developed in the second topic.

R064: Enterprise and Marketing Concepts (Examination 50%) 

You will use all the knowledge that you have gained from Year 10 and will sit a 1 hour  30-minute examination.  For this unit,  you will learn about marketing, promotion, Functional areas, Finance, business ownership and Customer Service. There will be a combination of multiple-choice questions, short answer and extended writing question that you will need to answer.

Would you like…

  • To be your own boss, running your own business?
  • To understand what goes on in the world of work
  • To know how to create a product for a target customer?
  • To see how a business makes a profit
  • To know why so many adverts are aimed at teenagers and adults
  • To know what it takes to make a successful business?

If so, this course is for you.