Weston academy opens prom shop after ‘outpouring of generosity’ from community

Businesses and school staff in Weston-super-Mare have come together to ensure students at Broadoak Academy can enjoy a memorable prom night – without breaking the bank.

With the cost-of-living crisis continuing to weigh heavily on families, school leaders have launched their own prom shop to enable all students to attend their glamorous – but affordable – prom night in style.

The initiative also aims to ensure that reusing some of the outfits will lead to a greener and more sustainable element to the shopping experience.

There is already an impressive collection of glamorous attire to choose from, with more than 200 dresses on offer, of which 140 are brand new. In addition to dresses, the shop features accessories such as bags, shoes, and jewellery, creating a one-stop destination for all prom essentials.

All the contents of the shop have been donated by businesses and individuals from across the local community,  and staff at Broadoak which recently secured a ‘good’ rating from Ofsted. 

The business include The Lucy Ellis Foundation, which donated more than 70 new dresses, White Collection, which donated 30, and other Weston businesses including Posh Frocks, Next, Naked Dresses, White Lace and Promises, and Deane and Sons, who all made significant donations.

The academy would like to express its heartfelt gratitude to all those who have contributed on behalf of students.

Bella Charman, SENDCO, and Chloe Garty, Finance and Admin Assistant, said: “Witnessing our community come together to bring our prom shop to life is genuinely heartening. Every donation, no matter the size, has played a crucial role in ensuring our fellow students have a prom they’ll cherish for years to come.

“The outpouring of generosity reflects the unity within our community, and we extend our deepest thanks to everyone who has contributed to the success of the prom shop. It’s more than just dresses, suits, and accessories; it’s about creating lasting memories for our students.

“We’re not merely establishing a prom shop; we’re fostering a sense of togetherness and shared joy. So, to everyone who contributed, your kindness will be eternally cherished by all of us, and we will never forget what you have done for our students.”